Created a brand strategy, brand identity system, and brand communication. It's based as a yearly drop like a clothing drop where only 500 wine bottles will be released and only up to 10 bottles per person. Each bottle would be at a price of $500 each, with customized, personal numbers for each individual.
Produced since 1987, in California’s renowned Napa Valley is one of the most limited wine brands in the world called XQ (Exquisite Quality). Exclusive availability of 500 bottles that will be sold every year. We are known for our sweet, organic, concord grapes that are harvested at the perfect ripe time. Reason for only selling 500 every year is because of the exclusive, limited editions of each bottle that are numbered and made specially for every individual. Each individual can only order to max limit of 10 bottles per person. Everything we do considers what we’ve learned from our ancestors of wine-making and contemplates how we will carry on the limited and exotic tradition of making world-renowned wines for generations to come.
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BRAND CONCEPTS
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